PRESS RELEASE

DATE: May 6, 2005
CONTACT: Andrew Johnson
TELEPHONE: (775) 787-2601

FOR IMMEDIATE RELEASE

“Infertility Explained” DVD wins national Telly Award
for Health & Wellness Programming Excellence

Reno, NV  May 6, 2005 / -- iMed Design, Inc. of Reno, Nevada, announced today that Infertility Explained is the recipient of a Telly Award for Health and Wellness programming excellence. The title is published under the Healthvues brand of interactive educational titles, an iMed Design, Inc. subsidiary.

This two-disc DVD production provides an authoritative resource for over six-million clinically infertile couples of child-bearing age in the United States, helping them to make informed choices and achieve greater confidence in their decisions made in consultation with healthcare practitioners. 

In a uniquely clear, convenient, and credible way, Infertility Explained shares the practical and professional insights of leading authorities in a compassionate exploration of infertility and related issues—in contrast to the welter of information available through the Internet and scores of books and pamphlets.

Acknowledging the potential impact of emotion and stress on fertility success, Infertility Explained also presents observations and insights from former infertility patients who share the “emotional rollercoaster” they experienced on the path to parenthood.

Infertility Explained is hosted by Alice D. Domar, PhD., founder and director of the Mind/Body program for Infertility at Boston IVF and author of Conquering Infertility. In each section of Infertility Explained, renowned experts in the field of fertility and adoption provide their insights.  The humanistic side of infertility is presented from the patient’s viewpoint by former patients who have undergone ART, endured some failures, experienced the emotional issues and concerns that is the infertility rollercoaster, to ultimately enjoying the success of forming their families through ART and adoption.

“This DVD presentation sets a new standard for healthcare education by presenting complex information from a patient’s perspective,” stated Dr. Alice Domar, “This will be an important tool for improving the overall level of communication between a doctor and an informed patient.  Ultimately, this can contribute to better outcomes for those seeking treatment options.”  

Andrew Johnson, iMed Design’s president and developer of Infertility Explained says, “We have received overwhelmingly positive responses from end users of the DVD. But to be recognized by the Telly Awards is also very gratifying. It shows that our production stands up in quality and professionalism to the best in the television production industry. We are very proud of this recognition.”

Available now to reproductive healthcare centers and practitioners, this two-disc DVD set is also available for individual purchases through Healthvues.com, Amazon.com and other online retailers at a retail price of $19.95. 

About Healthvues™ and iMed Design, Inc.  Healthvues® was formed as a subsidiary of iMed Design, Inc. Through strategic production partnerships with healthcare professionals, companies and niche-market experts, iMed Design develops interactive educational titles from a humanistic viewpoint. These titles are then published under the Healthvues™ brand and present often complex and clinical subject matter in an accessible and approachable format for the average viewer. By combining pertinent content, first-hand experiences and the latest interactive design
and technology, iMed Design produces compelling and marketable consumer titles. Expert partners provide the content expertise – iMed Design provides the design and production expertise. Partnerships are always sought with leading experts and any inquiries for collaboration are welcomed.